Northeast Times

Topic - Richard Ayoade

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    At the Movies: ‘The Watch’ is a comedy that misses its mark

    I tend to believe The Watch would have quickly floated in and out of theaters with little notice if its name hadn’t been changed from Neighborhood Watch in May. That’s because the studio execs at 20th Century Fox didn’t want moviegoers to associate it with the headline-grabbing Trayvon Martin case. That name change (along with pulling some promotional materials from theaters) helped give this movie some press it otherwise would not have had.

    At the Movies: ‘The Watch’ is a comedy that misses its mark

    I tend to believe The Watch would have quickly floated in and out of theaters with little notice if its name hadn’t been changed from Neighborhood Watch in May. That’s because the studio execs at 20th Century Fox didn’t want moviegoers to associate it with the headline-grabbing Trayvon Martin case. That name change (along with pulling some promotional materials from theaters) helped give this movie some press it otherwise would not have had.

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