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The Fishtown Neighborhood Association's “Feed the Fish” program, a fun way to address the littering in the neighborhood, is set to launch in early 2014.
| December 18, 2013 |
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FNA board member John Consalvo said the concept derives from what is known as “fun theory.”
Don’t toss that bottle in the street, "Feed the Fish" →
We’re hoping that this would make kids want to run around and look for trash to throw away,” Consalvo said.