Northeast Times

Lottery commercial filmed at Tiffany Diner last week

A 30-second com­mer­cial for a new Pennsylvania Lot­tery game that will be­gin air­ing in Ju­ly was made right here in North­east Philly.

The spot for the as-yet-to-be-named in­stant game was filmed on April 16 at the Tiffany Diner, Welsh Road and the Roosevelt Boulevard. Start­ing Ju­ly 1, the com­mer­cial will air about 100 times in the Phil­adelphia tele­vi­sion mar­ket, ac­cord­ing to Con­nie Bloss, the Pennsylvania Lot­tery’s mar­ket­ing dir­ect­or.

The spot will fo­cus on a res­taur­ant diner dream­ing of what she would do if she won the big prize.

So why was the Tiffany chosen as the com­mer­cial’s loc­a­tion?

Ac­cor­di­on Films, the Penn Val­ley-based pro­duc­tion com­pany that made the spot, looked around the area and liked Tiffany be­cause it had plenty of space for its two act­ors, 12 ex­tras and 40 crew mem­bers and be­cause the own­ers and staff were so ac­com­mod­at­ing, said Greg Meny, broad­cast pro­du­cer for MARC USA, the Lot­tery’s ad agency.

“We looked at sev­er­al places, and this had most of the things we wanted,” said Meny.

“We use Pennsylvania crews and vendors for all our pro­duc­tions,” Bloss said at the diner. They also use Pennsylvania-based act­ors, she said.

Be­sides space, the crew needed time. To make a com­mer­cial that airs for just a half-minute, more than 12 hours were needed. 

Most of the cus­tom­ers in and out of the diner dur­ing that time didn’t know ex­actly what was hap­pen­ing. A few had their own ideas. 

“Some cus­tom­ers think it’s a wed­ding,” Bloss said. ••

You can reach at jloftus@bsmphilly.com.

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