Northern Liberties TV program is moving on up

Larry Freed­man's pro­duc­tion com­pany, 2nd Street Pro­duc­tions, began air­ing a show this month in HD on PBS WHYY.

If you’ve spent any time at all in North­ern Liber­ties, then you might have heard the name Larry Freed­man. Loc­als know Freed­man as chair­man of the North­ern Liber­ties Neigh­bors As­so­ci­ation’s zon­ing com­mit­tee — he helps make de­cisions on de­vel­op­ment around the neigh­bor­hood. 

However, Freed­man, who has been in North­ern Liber­ties since 1987, is also an avid mu­sic lov­er who star­ted out play­ing the drums.

Today, he owns his own pro­duc­tion com­pany in North­ern Liber­ties called 2nd Street Pro­duc­tions, loc­ated at 618 N. 2nd St. 

His com­pany has cre­ated mu­sic for the coun­try’s largest news ra­dio sta­tions that play around the clock, in­clud­ing KYW 1060 in Phil­adelphia and WBZ 1030 in Bo­ston.  In ad­di­tion, he has pro­duced hun­dreds of com­mer­cial jingles, in­clud­ing those for fa­mil­i­ar com­pan­ies like Thompson Toyota, Di­etz and Wat­son, Rita’s Wa­ter Ice, and Steven Sing­er Jew­el­ers. 

Now Freed­man, along with his part­ners — mu­si­cian Danny Gold and film­maker Ron Stan­ford — have ven­tured in­to the world of tele­vi­sion with an ori­gin­al pro­duc­tion called “Danny’s Gui­tar Shop.” The show is a 30-minute in­side glimpse at the world of mu­sic.

The pro­gram gets its name from the mu­sic store loc­ated in Narberth, Pa. and owned by Danny Gold.

“The show is about dis­cov­er­ing and cre­at­ing 30-minute stor­ies about mu­sic­al people, mu­sic­al places, and mu­sic­al things,” Freed­man said.

The show has been air­ing on the small sec­ond­ary PBS chan­nel YARTS (Com­cast chan­nel 257) on Wed­nes­day nights at 10 p.m. since Feb­ru­ary.

However, the pro­gram took a huge leap for­ward on Sunday, Oct. 21 when it began air­ing in high defin­i­tion on PBS WHYY (Com­cast chan­nel 12) at mid­night, fol­low­ing the very pop­u­lar show “Aus­tin City Lim­its.”

The pro­duc­tion has vir­tu­ally no budget, and is fun­ded by Freed­man and his part­ners along with loc­al busi­nesses North Bowl, Onion Flats ar­chi­tec­ture group, The Elec­tric Fact­ory, Old City Pub­lish­ing and Gun­ner’s Run.

“Our goal is to get a budget and go na­tion­al,” Freed­man said.

They’ve com­pleted eight epis­odes so far, in­clud­ing shows on the Cen­ter City-based School of Rock Phil­adelphia; a show on the le­gendary gui­tar­ist Dav­id Bromberg; a show on the Mar­tin Gui­tar Fact­ory in Naz­areth, Pa., and an “Open Mic Night” show from The Fire mu­sic ven­ue and bar in North­ern Liber­ties.

“Right now all of our shows have been loc­al, but even­tu­ally we would like to be able to go any­where in the world to cre­ate a show,” he con­tin­ued.

You can see the first sev­en epis­odes of “Danny’s Gui­tar Shop” on the show’s web site, www.dannys­gui­

Con­trib­ut­or Greg Pacana can be reached at gp­pacana@ya­

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