Northeast Times

Fishtown’s sweetest secret, Whipped Bakeshop

Whipped Bakeshop in Fishtown provides a cure for cup­cake crav­ings (they even de­liv­er). Star has the in­side scoop.

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Like any bakery worth its salt — or per­haps, its sug­ar— Whipped Bakeshop’s most ar­rest­ing as­set is its smell.

Im­me­di­ately upon en­ter­ing the Fishtown shop, at 636 Bel­grade St., you might think you’ve dived dir­ectly in­to a dreamy tub of ex­tra-thick frost­ing.

Zoë and Brennen Lu­kas, though, have got­ten used to the sens­ory over­load. The couple, who have been mar­ried ten years, had to — with busi­ness grow­ing in the past few years and the im­pend­ing wed­ding sea­son, Whipped is busier than ever.

“We’re get­ting big­ger, and bet­ter,” said Brennen Lu­kas, 36, who runs the day-to-day busi­ness around the bakery along with Zoë, 35, and three oth­er staffers.

Whipped began as an on­line busi­ness in 2008 and moved in­to the store­front a year later.

For many Phil­adelphi­ans, the shop is no secret. Whipped has been pro­filed in Phil­adelphia Weekly and Phil­adelphia City Pa­per, and has been fea­tured on Fox 29, CBS Philly and “The 10! Show.” The shop also took home the title of “Best Cup­cake” in Phil­adelphia Magazine’s “Best of Philly” con­test in 2010.

But even with a pop­ular­ity that spans the en­tire city, Brennen said he and Zoë truly en­joy hav­ing a shop in Fishtown.

“It’s a really cool, di­verse neigh­bor­hood,” he said, adding that while he and Zoë now live in Roxbor­ough, they used to live in Fishtown.

“It’s sort of a co­in­cid­ence we opened a shop here,” he said. “We’d ac­tu­ally like to move back.”

Whipped began when Zoë star­ted bak­ing good­ies and post­ing the pic­tures on the photo shar­ing site Flickr.com. After get­ting a pos­it­ive re­ac­tion, Zoë and Brennen gathered dona­tions from fam­ily and friends to buy and open the Fishtown store­front.

“There’s no oth­er bakery like this in the area,” Brennen Lu­kas said. “But I’m not sure every­body knows we’re here.”

The store is open Tues­day through Sat­urday from 10 a.m. to 6 p.m., and car­ries cup­cakes, cook­ies, and brownies.

Oth­er good­ies, like spe­cialty cup­cakes, cook­ies and birth­day or wed­ding cakes, are made to or­der. 

Now the shop is look­ing to ex­pand by way of a food truck.

“I think it’s a good op­por­tun­ity to break out of the neigh­bor­hood and have more people find out [about Whipped],” Brennen Lu­kas said.

He said he’s cur­rently search­ing on Craigslist.com for a vehicle, even con­sid­er­ing the idea of a cup­cake bus.

Zoë Lu­kas, who has a de­gree in paint­ing from the Mary­land In­sti­tute Col­lege of Art, said, “A lot of the design work that we do I think is pretty artist­ic. The at­ten­tion to de­tail is pretty cre­at­ive.”

That might come as no sur­prise to any­one who checks out their work.

Zoë and Brennen said they are sure their hard work and com­mit­ment to sweet and spunky baked goods will only bring great things.

“We really work to make something really spe­cial,” Zoë Lu­kas said.

As for their place in Fishtown, they won’t be go­ing any­where any­time soon.

“We’re com­mit­ted to stay­ing where we’re at,” said Brennen Lu­kas.

Vis­it Whipped Bakeshop on­line at whipped­bakeshop.com or give them a call at 215-598-5449.

Star Man­aging Ed­it­or Mi­kala Jam­is­on can be reached at 215-354-3113 or at mjam­is­on@bsmphilly.com.

You can reach at mjamison@bsmphilly.com.

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